You may recognize Function of Beauty from your favorite YouTuber or influencer. The brand made a name for itself by creating customized shampoo and conditioner for every order, and went direct-to-consumer (aka, straight from their website to your door). BUT now, the brand is at Target. This post is about:
- What the Function of Beauty setup looks like at Target
- How much Function of Beauty costs at Target
- Is this CGM approved?
- How the Target and direct to consumer differs
- What are the options for wavy hair
- How to Order Function of Beauty at Target online (and why you’d want to).
This post is not sponsored by Function of Beauty or Target. They don’t know who I am lol. Some links may be affiliate links, which cost you nothing but keep the website running. I sincerely appreciate each click!
What the Function of Beauty Setup at Target Looks Like & How it Works
I stopped as soon as I saw the Function of Beauty endcap, it was such a cute pastel rainbow, with a LOT of different bottles, that all clearly were made to go together, and a huge tagline at the bottom which read, “customize your haircare.”
The products were separated into two shelves. The top shelf breaks down the “base” product, which is meant for either straight, wavy, curly, or coily hair. Then, underneath, the second shelf had “booster shots” which contain ingredients meant to help achieve a goal. The store endcap said, “choose up to three”
How Function of Beauty at Target works: you buy the base suited to your hair type, then you choose up to three boosters to achieve your hair goals.
The Funciton of Beauty Boosters
For wavy hair, I would suggest the anti-frizz, volumize, and curl definition with the wavy base shampoo & conditioner. If you have different hair goals though, that’s still totally great! I may post a review on the product, if you would like that, please specifically let me know in the comments of this post.
- soothe scalp
- deep condition
- color protection
- curl definition
- thermal protection
Price Comparing Function of Beauty at Target vs. Function of Beauty direct to consumer
Okay so this whole Function of Beauty in Target is all super cutesy and immediately individualized, but how does the price compare to buying the “original” Function of Beauty way?
Different sizes at Target vs Function of Beauty Website
Online “Hair Goals” by Function of Beauty website vs at Target
On the Function of Beauty website, you can select up to 5 hair goals to put into your custom mix. So you do get two additional “good ingredients” into your mix. For this example I chose deep condition, replenish hair, strengthen, anti-frizz, and curl definition. Both sites have the “bases” for straight, wavy , curly, or coily hair.
At Target, you are recommended to select “up to three” boosters, which cost $2.99 each (more on that later!). Though there is no limit to the boosters you choose in person.
Fragrance vs Fragrance free
If you are concerned about fragrance, you’ll need to order from Function of Beauty directly. All Target base versions (straight, wavy, curly and coily) contain the function of beauty peach fragrance. On the function of beauty website, there are six fragrance options including a fragrance free option. Similarly, if you want dye free, it appears that you’ll also need to do the original function of beauty on their website.
Is Function of Beauty at Target CGM approved?
The function of beauty wavy hair conditioner bases at Target are NOT “CGM Approved.” As of this post’s publishing date, the conditioner formula contains silicones. However, if you order on the Function of Beauty Website directly, you can select silicone free in your formula choice. Note: some wavies do well with silicones in their routine. You can read all about the differences between the curly girl method and wavy hair method for more information.
Price Comparing Shampoo & Conditioner costs:
To order a fully customized 16oz shampoo and 16oz conditioner, with up to five “boosters,” costs $49.99, or $25 per shampoo and conditioner. These prices certainly aren’t unheard of in wavy hair care, but what about the Target options? Well, The Target Function of Beauty bases cost $9.99 each, then each booster costs $2.99. So with three bases, you’d pay about $20 each. For 11oz or product. By oz, this makes the function of beauty website better for the fully customized shampoo and conditioner. In addition
Price Comparing Function of Beauty at Target Individually.
Individual products on the Function of Beauty website run much more expensive. A single 16oz customized shampoo runs $39.99, which makes that ~$20 cost at Target look like a steal. Your name won’t be on the bottle though.
Final thoughts on Function of Beauty vs Function of Beauty at Target
If you’re going to try Function of Beauty, I’d suggest using the original Function of Beauty website. You get up to five “boosters” (though they don’t call them this on the website, they simple ask your hair goals), and you get way more customization. Which really is the fun of function of beauty! AND, perhaps most important, there is a silicone free option only on the Function of Beauty website (for now.) Again, if you want a review please let me know below. Thanks! -Rachel
Did this help? Share the image below on Pinterest!