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Emerge Hair for Wavy Hair First Impression Review – Emerge Style Goals Gel & Emerge Back to Life Conditioning and Revive Hair Mask Review for Wavy Hair

New affordable hair brand alert at Target! The Emerge hair care brand is exclusive to Target. This is a review of two of the products from the line; the Style Goals Gel and the Emerge Back to Life Deep Conditioning & Hair Revive Mask and how they work in wavy hair. Both of these were bought by me, and I’ve tried them out on my wavy hair. This is a first impression review BUT I tend not to change my mind too often. One was good, one wasn’t. I will make notes of where technique & timing could’ve mattered for these products specifically in wavy hair. I’ll cover a few different product aspects beyond only my thoughts so you can get to know them a bit better, and give a few other options in the same price point. I’ll also finish with my thoughts on Emerge as a brand. Let’s review the Emerge Style Goals Gel and the Emerge Back to Life Deep Conditioning & Hair Revive Mask

note: this post contains affiliate links, which cost you nothing but keep this website running. You can read the full Website Disclaimer here. I sincerely appreciate each click! -Rachel

emerge style goals gel

image via Target

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how I used the Emerge Style Goals Gel

  • Used a low poo (in this case it was this shampoo/low poo by Aveeno)
  • Detangle with a normal conditioner (this time it was GVPCB)
  • Condition with GVPCB and then rinsed out fully.
  • Rinse thoroughly while standing up. Get all of the conditioner out (this is good when using gel)
  • Raked in UFD Curly Magic Curl Stimulator*** (this was problematic I think!)
  • Scrunched in the Emerge Style Goals Gel
  • Wrap hair in microfiber turbie twist
  • Sleep overnight in turbie twist
  • Wake up and added this $3 mousse to coat
shop microfiber turbie twist

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Now onto the review:

Emerge Style goals Pros:

  • Price Point – this 11.7oz bottle is $6.99
  • Packaging is super cute

The Cons:

  • It left my hair frizzy and stringy. To be fair, I did rake through the UFD Curly Magic, so that could’ve affected it. 
  • Scent – not super important, but I found it perfume-y and not in a good way.
  • This is another Unilever brand, which unfortunately I did not notice until I was home with the product. You can read my thoughts in this post about Why I Didn’t Support Love Beauty and Planet Until This Line…

The “Meh” 

  • Not much in terms of hold.
  • The second ingredient is glycerin, so this could do better in non-humid times of year. For humid times, check out my Summertime Wavy Hair Routine for Heat and Humidity

Conclusion:

This product says it is meant for curly, coily textures. So I’m going a bit easier on it since it does not claim to be for wavy hair. BUT, my first impression is that Aussie Instant Freeze Gel is much more effective and also a great price point. I would be curious  

Bottom Line: Cute but not good. Would not currently Recommend. Will try in the fall/winter and I’ll update if my opinions change (or write a full update post!)

try this instead.....

aussie instant freeze vs emerge style goals gel
image via Target
shop Aussie Instant Freeze

emerge back to life deep conditioning & revive mask

image via Target
shop deep conditioner

how I used the Emerge Deep conditioning mask

  • Used a low poo (in this case it was this shampoo/low poo by Aveeno)
  • Detangled with KCKT
  • Rinsed hair and removed the KCKT fully
  • Squished/Scrunched in the Emerge Deep Conditioning mask
  • Let the deep conditioner sit in the hair for about 8 mins. note: The mask says leave on for up to 15 mins, and even add heat. I just was in the shower doing my body wash, shaving etc. 
  • Rinsed completely
  • Wrapped hair in microfiber turbie twist
  • Slept overnight in turbie twist
  • Wake up and added this $3 mousse to coat
shop microfiber turbie twist

Now onto the review:

Emerge Deep Conditioning Mask

  • Good slip (slip is how easy it is to move your fingers through the waves when wet with the product). 
  • My hair was noticeably shiny the next day (and I’m SORRY I forgot to take pictures!)
  • Price Point – this is the best priced deep conditioner that is sulfate free & silicone free that I’ve seen. You get a huge tub (15 oz!) for $6.99
  • Packaging is super cute!
  • Contains a lot of plant-based oils including sunflower seed oil, sweet almond oil, and more

The Cons:

  • The SMELL. Super cheap perfume smell that I thought was much worse and stronger than the gel. I don’t usually care too much but it was on my hair for 8 mins and annoyed me the whole time. 
  • My hair did not feel more hydrated after. and it’s a “deep conditioning” mask
  • Also the Unilever thing. 

The “Meh” 

  • My hair had build up about a day earlier than normal. This happens about half the time I use a deep conditioner so not a huge deal. I washed after 4 days and needed it. Usually I go 4-5 days without grease/build up. 
  • There are a few ingredients (glycol stearate, glycerin) that can cause frizz in the summer months. I didn’t have that issue, but if you don’t use a styling product with hard hold then you could have frizz later on. 

Conclusion:

Time will tell how this product works long term, but I’m excited to use it up (besides the smell). Great value for what you get. A similar price point comparison is the Maui Moisture masks.

Bottom Line: It’s a good value & deal! I’d recommend trying it for this price.

shop deep conditioner

impression of the brand emerge

Emerge seems to be Unilever’s “curly hair” brand. Unilever is the parent company of MANY brands, and this was a new addition to their portfolio. It’s amazing how many new wavy and curly hair products are on the market and available in drugstores etc. I like the fun, bubbly packaging, but it seems like cute packaging on dirt cheap ingredients. 

Hope this helps! 

-Rachel

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