This past week has included a lot of important conversations about racism in the US. While this is a website about hair, I believe it’s important to state that I and this website are anti-racism and want to help stand with and uplift the black community. One way us wavy friends can support equality is by purchasing products from black owned businesses. Some of my favorite products are by black-owned businesses and I’m going to share those specific items and other popular wavy hair holy grails. All photos and titles include links to read more or purchase.
note: this post contains some affiliate links which help keep this website running. Half of my June profits will be donated to the Equal Justice Initiative, a nonprofit you can learn more about here.
IF YOU HAVE A BLACK OWNED BRAND TO RECOMMEND PLEASE COMMENT AND I WILL DO MY BEST TO UPDATE IN A TIMELY MANNER.
IF you’ve read my other posts, you may know that I’m a BIG fan of Kinky Curly Knot Today. It’s an excellent detangling product that I use in my and my kiddos hair. You can read about how I use it after swimming here.
Other stand out products are the KCCC acronyms you might see. Kinky Curly Come Clean is a popular clarifying wash, and curling custard is a gel-like enhancer. I personally am not a fan of the curling custard, but many other wavies swear by it!
Uncle Funky’s Daughter’s Curly Magic Curl Stimulator is my HOLY GRAIL wave enhancer. It’s fantasic, you only need a small amount and the ingredients are awesome. Cannot recommend highly enough.
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My best friend introduced me to this brand back when they launched in 2010. These products smell amazing. The curl maker and masks would be a great addition to your wavy hair routine.
The ecoslay Orange Marmalade has been alllllll over instagram. I’d put this also as a curl defining/wave defining cream. Ecoslay products have amazing ingredients included that will nourish your waves.
Basically the entire Blueberry Bliss line NEEDS to be on your radar wavy friend. Sure the name is “curls” but waves love these too! There’s a wonderful leave in, the bright blue “control jelly” and the hair mask that I’ve been saying for MONTHS will be my next hair mask purchase. I haven’t purchased any masks, but this still is next on my list!
I feel it’s necessary to provide context over these next couple of brands. Mainly because I’ve received so many *recommendations* for this list that were only these, and it made me realize most people didn’t know the business ownership changes. The following brands were both acquired by parent companies that are NOT black owned or really have the best D & I practices in place.
The question is, should we support these brands because they were black owned and acquired? Celebrate that as a win? Or avoid because the parent company still is problematic? I don’t have the answer. My personal preference is to support the brands I’ve highlighted above, but I don’t think there is a “right” or “wrong” here. I addressed this sustainability side in my post about Love Beauty & Planet. And that’s a similar thing to consider here. That may or may not make your decision easier, but I felt it important that you readers were informed.